Over the course of my collaboration with the team, I played a key role  in product design, R&D, Kickstarter campaigns, and marketing strategy, helping to bring cutting-edge products to market.

I led the design and launch of multiple physical and digital products, ensuring seamless integration of branding, user experience, and crowdfunding strategy. This included high-profile Kickstarter campaigns that successfully introduced products such as Pinhole Pro lenses and NFC-enabled wearables to a global audience. Additionally, I represented Thingyfy at The Video Show in Birmingham, engaging with industry professionals, early adopters, and media representatives.

Collaborating with an internal team and external partners, I drove the product vision and UX innovation, aligning design decisions with both business objectives and user needs. My responsibilities included:
• End-to-end product design for new gadgets and accessories.
• Ensuring engineering feasibility while maintaining a user-first approach.
• Conducting internal presentations and leading discussions to refine the product roadmap.

To support product launches and customer engagement, I created a variety of marketing materials, including:
• Product visualizations for promotional use.
• Motion design for crowdfunding campaigns and product explainers.
• Branded content to enhance customer engagement and boost sales.

By combining strategic design, R&D, and compelling marketing, my work helped solidify Thingyfy’s reputation as an innovative brand in the photography and smart accessories space.