For the product’s launch, we collaborated with the Keyvault team to define its product-market fit, develop effective communication strategies, and create marketing materials. We developed ways to showcase and explain the K1 system to early customers and potential investors.

Working closely with the PR team, we conducted in-depth market research to identify the target audience, understand customer needs, and analyze competing solutions. Based on these insights, we provided recommendations for communication strategies and potential launch approaches. Additionally, I advised on future product development, ensuring that Keyvault leveraged its strongest selling points to shape the roadmap.

To support the launch, I designed a dedicated product website featuring a detailed product overview and a pre-orderfunctionality. I also oversaw the website’s development, ensuring a seamless user experience and alignment with the brand’s messaging.

A series of social media campaigns and visual marketing materials were designed, generating over 1 million viewsacross platforms. This included:
• Product visualization for promotional content.
• Motion design for video explainers.
• Copywriting materials for press releases and investor communications.

The result was a cohesive and impactful launch strategy, helping Keyvault K1 gain visibility and attract early adopters.